New face, same drink
This summer, Coca-Cola Zero Sugar rolled out a refreshed look across the Netherlands. New face, same drink.
This summer, Coca-Cola Zero Sugar rolled out a refreshed look across the Netherlands. The mission: get as many people as possible to notice the new packaging without anyone thinking for a second that the recipe or taste had changed. New face, same drink.
Everywhere, naturally
Let the new packaging show up everywhere, naturally, in fridges, on terraces, and in the background of everyday moments.
Through organic creator content, so people register the change the way they'd register any small, familiar upgrade: without even really thinking about it.
40 creators, no big announcement
40 creators across TikTok and Instagram who folded the new cans and bottles seamlessly into their everyday content. No big announcement, just a fresh look doing its job in the background of real life.
What it did.
A reach of 15.4 million across TikTok and Instagram.
Same great Coca-Cola Zero Sugar, just impossible to miss in its new outfit.
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