Two colleagues.
One idea.
It all started with two colleagues, one shared hunch, and the nagging feeling that something was missing. Mattijs Aartsen and Jannie Kaatee crossed paths in 2016, when influencer marketing was just getting going and everybody was fighting over the biggest names and the biggest numbers. These two looked at the smaller creators instead. Micro-influencers. Wait, why is nobody talking to them?
So from a little office in Amsterdam, they built the very first FRENDZ creator network. By hand. One creator at a time, one DM at a time. They got to know everyone personally, built real relationships, and went looking for collabs that actually made sense. Because being a creator is about so much more than a follower count.
That little network just kept on growing. And growing. Today, FRENDZ is a creator and social agency with thousands of creators in its network. Same idea, same two founders, just a much bigger playground.
What we believe
- Nobody trusts an ad. Everybody trusts a friend.
- Small audience, big mouth. That's all it takes.
- If it smells like an ad, we're not making it.
- Creators know their crowd. We just bring the brands.
- Forget perfect. Relevant wins every time.
Yes, that was us in Quote.
Business magazine Quote dug into how micro creators with a few thousand followers make real money, and how FRENDZ picks them: strict, and story first.
- micro creators in the network
- 5.500+
- of applicants turned down
- 60–70%
It's all about authenticity. We don't just look at reach, we look at the story.
Our treasure chest: 5,000 creators.
Social is more than posts and ads. Our creator database is what makes it possible to bring your message to a wider audience in an authentic way. It grows every day, and every creator in it has been screened by us.
- Creators
- 5.000
- Followers
- 1K–500K
- Platforms
- IG & TikTok
- Authenticity: real people, real opinions
- Reach that matches your goal
- Content they actually make themselves
The people behind the people.
Small team, short lines. You talk to the people who run your campaign.
- Mattijs AartsenFounder
- Jannie KaateeFounder
- Nienke BollenCampaign manager
- Sanne VerlaanCampaign manager
- BobSnack Officer
- Farahnaz AbdoellaInfluencer marketing & ad operations manager
Start your side hustle without the hassle.
FRENDZ hooks you up with paid TikTok and Instagram collabs you'll actually vibe with. Brands that fit your feed, briefings that make sense, and a team that has your back.
Become a creator
Got a brand? Let's make it social.
Creator? We've got campaigns waiting for you. Become a creator