Chinese New Year
Chinese New Year, but make it FRENDZ: good food, good vibes, and creators dragging their followers along.
Chinese New Year is all about togetherness and, let's be honest, good food. The challenge was capturing that warmth and festivity in a way that felt genuine, not like a supermarket flyer with confetti added.
A full festive discovery run
Send creators straight into the stores for a full festive discovery run: products, recipes, atmosphere, all of it.
Then back the organic buzz with paid distribution so the reach matched the energy of the content itself.
A kitchen and a camera
Food and lifestyle creators who know their way around a kitchen and a camera. The kind who make a supermarket aisle look like the start of a great dinner party.
What it did.
5.2 million views, 22,863 clicks, nearly 29,000 likes, and over 8,900 saves.
Content that made people stop scrolling and start planning their next food shop (and probably a dinner party too).
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