Dolphin G DM-i launch
142 creators, one launch, zero chill. We got them behind the wheel of the Dolphin G DM-i, cameras rolling.
BYD wanted the Dolphin G DM-i launch to feel less like a press release and more like an event people actually wanted to be at. High energy, real driving experiences, and enough content to flood every For You Page in the country.
Oh, and it had to work both on the road and online, at the same time, without a single wheel coming off (literally or figuratively).
Go big or go home
Go big or go home: get 142 creators behind the wheel for an all-out test drive day, then cap it off with a live TikTok moment so the hype didn't stop when the engines did.
FRENDZ ran point on everything, matching the right creators to the brand, keeping the whole event running like clockwork on-site, and steering every single piece of content from concept to publish.
Test drive, day out with friends
A serious mix of automotive nerds and lifestyle creators who could make "test drive" feel like "day out with friends", capturing everything from first-impression reactions to genuine driving thrills, no script required.
What it did.
766 pieces of content, 4.7 million views, 56,792 likes, and 2,244 shares.
The 90-minute TikTok LIVE brought in an extra 2,900 viewers, 21,300 likes, and 254 comments, proof that people don't just watch a car launch anymore, they show up for it.
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